Stout and dandy: the African Guinness advert

GUINNESS, the stout associated with Irish ‘craic’, has long enjoyed praise for its television adverts. A series of black and white commercials which appeared to be related to tackling challenges are the last which I can recall leaving an imprint on my mind.

Currently showing on UK television screens is an advert set amongst the grime, hustle and bustle and sheer toil that is hard work in the Congolese capital, Brazzaville. The advert slowly blooms into colour as we see how its stars change from workers to finely dressed fashion dandies – climaxing as they bust moves on a dancefloor, with Guinness available on draft nearby. Continue reading